The Multimedia Creative

Sobering news about a beloved company. Many memories flood the mind from reading or being read many HMH books. As the book giant is hit with bankruptcy, the truth is even more glaring that publishers need to diversify and understand a medium scary to them. If publishers could only view eBooks as an exciting new adventure where they can enhance the read with multimedia. To this point, I was very happy to see the top item on the HMH website was an Mobile version of Curious George.
I was also glad to see HMH created a FAQ type page to educate the public on their financial changes also: http://hmhco.com/restructuring

I have been reading both sides of the stories for Facebook’s Public Offerings. The various expert’s thoughts are very interesting. Forbes seemed slightly whiny, but good points. I like their focus on the thought that if Facebook failed, no one would be at a true loss. Compared to if Google failed. Mashable has had a lot of articles on the subject. What are your thoughts?

Often companies mistake advertising and sale strategies in place of a true Social Media Strategy. If the sole goal of a company is to use social media to turn sales or advertise themselves, enter the me factor, then just don’t even bother investing your time. Rather companies should focus in the social realms as an opportunity for customer/user development. Yes, focus on them! Naturally the loyalty and user engagement will lead to increased sales. Even organic opportunities for you to pitch products and services will arise.

This was an interesting article highlighting the ever increasing importance of influence and reach on the web. With so much data being flung around, who do we look to and listen to for recommendations? Maybe not always on how to use the information, but where to shop, who to follow, where to research ect. And for those who are curators or who have a voice, there are great tips to follow to remain credible.

Competition for Dropbox for sure, but fascinating how you can tag and integrate with Google Docs.

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Sunday I visited The New York Times website from a link on my friend’s Facebook wall. The link took me instantly to a registration page to read the story. Not interested in registering, so I remembered a few URL tricks and bypassed the registration requirement. While reading the NYT story, I was also greeted with a message that said their free limit of 20 stories was changing to 10 stories. Then today I read the provided link. Coincidence that the NYT is moving to 10 stories?

This great article by AdWeek explains the growing habits of people adapting to life in the mobile age. News websites, apps, and technology are rapidly on the rise. So where do Newspapers fit in?

Number 2 on this list…Working in the print industry, a frequent challenge is communicating to editorial to involve digital planning as they plan print features ect. Not to compete, but in order to enhance the experience. Of course more advertising opportunities as well.

A great read on how Procter & Gamble are moving forward with their digital marketing efforts. One-to-one all the way.
It will shift away from its everyday static marketing to using digital in ways that actually engage people.