If this is not a sign of how much time we spend on the web today, I don’t know what is. Proctor and Gamble is massive. For P&G to cut marketing staff significantly, due to the changing times, makes me firmly believe such changes in strategy will trend in big corporations. Reaching your customers where they are in the most effective way. How can you replace a 1-to-1 interaction?
As humans we are truly creatures of habit. This info-graphic reveals some statistics on how our culture is adapting to mobile technologies and where we use them.
Why is this so important? If I were a company looking at this data, I would conclude that any ads we run on a commercial that fits a demographic who would have a tablet/iPad device, to integrate the TV commercial experience with some experience on the tablet. Thus resulting in possible instant sales or gratification on those watching TV and using their tablets at the same time. Maximize the trending habits and meet your customers where they are.
These are all thoughts I have entertained at one point or another for how to updated a dinosaur. The print industry’s subscription model and delivery methods, for the most part, do not meet the culture of “now.” I do wonder how various niche customers would handle such changes. What do you think?
Celebrating one of the brightest creative minds of our time. I hope Spielberg continues to produce films for many years to come.
You have heard of SOPA, how about PIPA? The Protect-IP Act is a sister bill and just as dangerous, if not more so.
Desperados, a drink…maybe, but a YouTube experience…ABSOLUTELY. Check out a clever innovation with the YouTube platform. The firm MediaMonks worked on this clever ad.
http://www.simplyzesty.com/video/desperados-the-best-youtube-takeover-ever/
The Global Online Freedom Act of 2011 is a bill that has been introduced three previous years, but it may gain traction this year with the bitter taste of “SOaPA” in our mouths.
Hey everyone, wanted to pass along an opportunity I came across to make a little extra money. A documentary competition at Santa Anita Park in California. (It’s beautiful there if you have never been) Enjoy!
About me
I am your MC to the media world. Master Conductor, Multimedia Creative, If it is media...it is relevant.
