February 2012
3 posts
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Bad For Business: Secret Service + GoDaddy →
Analysis of this situation could scream that GoDaddy should have worked with JotForm.com to handle users that concerned the Secret Service. The Secret Service sounds like it was not accommodating in anyway. The saddest part of everything, I have to assume the most likely scenario because no one knows why a business was seized by the government.
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WatchThe beauty and thought of art, and these are not “Photoshopped.” Ideas are gold.
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Pinterest: A lesson on user friendly interface →
Pinterest seems to be an ever growing discussion I come across…well…everywhere. I always think to myself “they get it.” What I refer to is the fact Pinterest developers analyzed online user culture and figured out how to cut all extra steps/loop-holes/pages users have to jump through to achieve a goal or end result. Simply put; Pinterest mastered JQuery, Web Design,...
January 2012
15 posts
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Efficiency of Social Media Marketing Results in... →
If this is not a sign of how much time we spend on the web today, I don’t know what is. Proctor and Gamble is massive. For P&G to cut marketing staff significantly, due to the changing times, makes me firmly believe such changes in strategy will trend in big corporations. Reaching your customers where they are in the most effective way. How can you replace a 1-to-1 interaction?
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The Workplace: Where Is Average Going? →
A thought provoking look inside business and education.
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Magazine Subscriptions: Monthly Model vs Yearly... →
These are all thoughts I have entertained at one point or another for how to updated a dinosaur. The print industry’s subscription model and delivery methods, for the most part, do not meet the culture of “now.” I do wonder how various niche customers would handle such changes. What do you think?
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Deperados - YouTube Platform Experience →
Desperados, a drink…maybe, but a YouTube experience…ABSOLUTELY. Check out a clever innovation with the YouTube platform. The firm MediaMonks worked on this clever ad. http://www.simplyzesty.com/video/desperados-the-best-youtube-takeover-ever/
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SOPA: Let Me Introduce You to Freedom →
The Global Online Freedom Act of 2011 is a bill that has been introduced three previous years, but it may gain traction this year with the bitter taste of “SOaPA” in our mouths.
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Documentary Contest! Santa Anita Park + Horse... →
Hey everyone, wanted to pass along an opportunity I came across to make a little extra money. A documentary competition at Santa Anita Park in California. (It’s beautiful there if you have never been) Enjoy!
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DNS Blocking Struck From SOPA = FALSE
Many sources on the web are stating that the supporters backing the SOPA bill have announced that DNS blocking has been removed from said bill. However, other sources on the web are saying not so fast.
Several outlets, such as this article on Mashable.com, explain how the statement was made, “I feel we should remove DNS-blocking from the Stop Online Piracy Act so that the [U.S. House...
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Critique: The Personalization of Google Search →
As this article explains how Google is changing search, I would like to ask Google to double check it incorporates op-out search options for targeted results. Google is a universal tool for me, thus being able to customize the search and have true relevant results is important. Though cool that Google’s search results can be “focused” on my interests or “focused” on...
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The Workplace: Culture of Leadership →
A quick read that will help analyze workplace leadership roles. I am HUGE on mentoring, but then again I enjoy teaching.
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SOPA Workarounds: Beat the System →
SOPA. The word that makes us cringe. I hope you have been active in singing petitions and writing law makers. I have signed several and heard back from my representatives, most of whom said they will support me and not back SOPA. Rand Paul has written me several times about the issue and stated how there are already laws in place to protect copyrights and other properties. I appreciate that.
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13 Multimedia Points for 2012 →
These points are very true. We can offer the opportunity for experience, but the consumer/user/customer creates the experience. It also isn’t about print vs web it is about BOTH or ALL!!!! The struggle with print land that I often experience, is the red headed step child named digital. The best of all worlds, for the most complete and unique experience possible is what I am preaching.
December 2011
3 posts
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“It’s not interesting to me to just make (users) laugh or entertain them,” said...”
– Josh Sternberg sat down to chat with Topherchris about his role as Community Manager at Tumblr (via staff)
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Social Media Dollars and Relevance →
The horse industry is usually behind the times in most technologies. I commonly face these challenges being employed in it. A good message on how relevance is key to gaining dollars from consumers.
November 2011
3 posts
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In With the New and Not Out With the Old - Digital... →
A good read on how advertising models in the digital innovation universe continue to settle into old sale pitches to make money.
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Millennial Women Burning Out By 30 →
Excellent read for both men and women.
To tie into this, college loan debt is drowning millennials:
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Is Twitter Traction Better Than Facebook Frolics? →
This article hums the tune of how the media and news world gain more value from Twitter than Facebook. Real time, eyewitness information from experts versus muddied waters across “the book.”
October 2011
7 posts
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New Designer's - Questions You Should Ask →
Design has purpose and it never hurts to double or triple check that the idea being communicated is as precise as possible.
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Lessons For Brands From Netflix - What Not to Do →
After about a month, and a lot of reality checks, Netflix has decided to not split their business platform. Chris Voss expands on thoughts that I agree with. Read similar thoughts I shared first in a September 19th post here: http://webmc.tumblr.com/post/10406890020/qwikster-netflixs-answer
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Facebook Reach, Publishers "Scolded" →
This excellent article highlights comments on how publishers are still under-utilizing the cost effective, targeted reach of Facebook. The article also touches on a larger common challenge I see in the publishing world. Older print managers/leaders in companies are still not in the habit of including their digital thinkers in the PLANNING phases of content and media. For example, how to not just...
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Fighting Plagiarism by Using Google Alerts →
AngEngland does a great job explaining how to set up Google Alerts and use them for detecting stolen work. This is recommended reading for both bloggers and journalists.
September 2011
4 posts
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California State Sales Tax = Web vs Brick & Mortar →
This article describes how brick and mortar businesses are threatened by internet commerce. “The basis of the law comes from economic experts who predict that it will help brick-and-mortar stores with actual sales staffs compete more equally with e-commerce businesses…” It is interesting that eCommerce sites supposedly do not have support staff, according to experts. The beauty...
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Qwikster = Dead On Arrival →
First off, if the Netflix debacle was bad and the USPS’ looming doom being worse, this article explains how the duo combines to fizzle each other out. Qwikster…dead on arrival?
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Qwikster: Netflix's Answer? →
NetFlix is splitting businesses into two entities. NetFlix for streaming and Qwikster for DVD rentals with a new Video Game upgrade (like their Blu-Ray option). The issue that remains quite clear from their apology release or explanation is how NetFlix is still focused on making business easier for them selves and not the customer. “both sites will not be integrated” reveals how their...
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The Workplace: Happiness in Meaningful Work... →
A good read on thoughts for workplace happiness and a challenge towards managers.
August 2011
5 posts
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WatchHootsuite enhances it’s Facebook features.
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Google+ is apparently an identity service? →
If this was a card game of BS, I hope I am not taking the center pile. I am sure identity services are what they ‘envisioned’ in the meeting. I foresee the conversation saying “We just want people’s information so we can only enhance our marketing delivery to them and become more knowledgeable of our users and their habits.”
Really though, I see Google knowing it is...
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Government Enhances Social Habbit Monitoring →
The government is sifting through all public provided data that exists on the web, which isn’t against the law since we willingly provide these comments/content publicly.
What I do find violating is how the government is LURKING and not contributing to any of these social mediums and excuses itself from such culture. I argue it is legal to block government scanning of ‘public’...
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A Guide to Mediating Social Media Comments →
It was nice to read this article and be reaffirmed that the methods I have been trying to follow in handling conflict are pretty much on track. A few new insights were mentioned as well. Take a glimpse, and one note not mentioned that I would suggest is to post a community policy that you can point people towards to give you flexibility in the need to discipline or ban users. People appreciate...
July 2011
2 posts
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Google+ Business Accounts: Coming Soon... →
Don’t set your businesses up with Google+ just yet. (You can’t transfer personal profile accounts to business accounts).
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Print Revenue: Still 90% of business? →
This article explains the dilemma that still exists with publications that have a history of being primarily print. They are still too slow to harness digital products.
June 2011
4 posts
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Twitter: Take an Audit of yourself →
This blog contains a good list of checkpoints to examine and test your Twitter usage, if you see Twitter as a tool. It is quick to read and easy to remember, so take a minute to do a gut check, especially if you are relatively new to the medium.
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New York Times Paywall: Crunching a few numbers →
I have provided links and thoughts on the New York Times pay wall previously. Here is an interesting explanation of a few positive, money making ideas that would work. Though I still believe it is a mistake.
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Tumblr Increases Magazine Subscriptions →
Magazines, such as GQ, are using Tumblr and micro blogging to engage their readers. A few users have stated that Tumblr has increased their subscriptions.
May 2011
6 posts
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Research: The Web Wires Our Brains →
I originally came across this article thanks to @IncMagazine. The research to back the findings many of us had already come to expect or not be surprised by, is neat.
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Commentary: Twitter to Buy TweetDeck →
If Twitter was smart, they would make this investment and develop a platform that enhances the ability to use twitter as a news reporting and marketing tool. This could be used in turn to create new revenue streams, which I know they could use.
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Worth Reading: Dangerous Blend →
I have often commented on the blurring of journalism and blogging. Journalism is a much deeper idea than blogging. Here is an enlightening article and study worth reading. Quote from article: “loyal readers-roughly the top 10% that will generate 80% of the page views -should be the measure of choice.”
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Facebook: Updates Contest Guidelines -... →
There are some pretty big additions to the guide and Ashley does a good job pointing out the significant changes that I have seen quite often across Facebook.