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Qwikster: Netflix's Answer?

NetFlix is splitting businesses into two entities. NetFlix for streaming and Qwikster for DVD rentals with a new Video Game upgrade (like their Blu-Ray option). The issue that remains quite clear from their apology release or explanation is how NetFlix is still focused on making business easier for them selves and not the customer. “both sites will not be integrated” reveals how their former success from being customer centered has been crushed with their focus on business success. People in the social commentaries definitely shout greed still. I simply shout that you can have two teams and make it easy for the customer by having some sort of integration for those who want both services. Making it harder for customers to obtain two services by forcing new habits is not an improvement.

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  1. webmc posted this
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