The Multimedia Creative

This excellent article highlights comments on how publishers are still under-utilizing the cost effective, targeted reach of Facebook. The article also touches on a larger common challenge I see in the publishing world. Older print managers/leaders in companies are still not in the habit of including their digital thinkers in the PLANNING phases of content and media. For example, how to not just write an article about a personality for the print product, but a digital mind could suggest the video feature, questions and answer interaction via Twitter/UStream, the guest blog, the slideshow ect. to accompany and cross promote platforms. Then how to make a digital product to sell in addition with a giveaway via Facebook to hammer the feature home.

I agree with Jim Meigs quote of how to help with this challenge. the key to overcoming some of these challenges is having programmers, designers and editors sitting together in one space to push and challenge each other to create digital content.

Designated brainstorming meetings that are unhindered by strong personalities and allow true idea tossing and building would also help.

(Source: bosacks.com)