The Multimedia Creative

As this article explains how Google is changing search, I would like to ask Google to double check it incorporates op-out search options for targeted results. Google is a universal tool for me, thus being able to customize the search and have true relevant results is important. Though cool that Google’s search results can be “focused” on my interests or “focused” on giving local topics more relevance, I want the ability to remain global in scale and in search results. What are your thoughts?